Wholesale Fashion Jewelry Is Becoming a Major Emphasis in Dress Stores and the Functions You Go To

There was a time not so long ago, and you will well remember it, when the dress or the garment was the focus for all of us. We treated the accessories to our clothes as, well… secondary and almost an after-thought. First we would fall in love with an outfit and then we would have a quick look for matching jewelry either among the pieces we already owned or in a cheap jewelry store.

Not any more. More and more we are appreciating the effect well-chosen jewelry pieces can have.

The recent annual Accessories Census by NDP Group Inc. shows that the nation’s 28 leading retailers reported that accessories were among their top sales items in the New Year period. What’s more, comparing last year with this year, the survey revealed both an increase in the number of units sold and in the average price of jewelry units. Just over 30 percent of all accessories sold last year were fashion jewelry items, and that was an 11 percent increase on the previous year.

Without question, then, sales of wholesale fashion jewelry are well up. There is a definite trend this season for the apparel and the jewelry to both take center stage.

It is easy to see why this is happening.

For one thing, wholesale jewelry prices are within the reach of almost any budget.

We hesitate to go out and buy a glamorous new outfit or a particularly classy pair of shoes, because these are inevitably big-ticket items. Much as we would love to wear them, we have to be careful with our discretionary income. But this is not the case with wholesale jewelry. These items are inexpensive and affordable, while looking expensive and classy.

And that’s another reason why we’re increasingly buying fashion jewelry in wholesale stores and catalogs. Some of the best of these items look wonderful.

They are using designs similar to some of the most expensive items in the best jewelry stores, so when they’re well made they impact in the same way on the people we mingle with. We’re not talking about cheap imitations. Rather we are looking at well made pieces crafted to designs that are known to look amazing.

There’s one more reason we’re buying fashion jewelry at wholesale prices: it makes us feel good.

We splash out on a small, good-looking item, knowing that the people we mix with will be struck by it and smug in the knowledge that it didn’t cost too much. This combination of a fashionable item of jewelry, and a very affordable price, will give any woman a lift. We all feel upbeat when we look good after spending so little.

Well, it is clear that jewelry sells furiously and in increasing volumes when it is priced right and looks fashionable. Wholesale fashion jewelry makes us feel good, certainly looks good when the items are based on proven designs from the major fashion houses, and is almost always affordable.